Matthew Ellis – Owner/Head Strength Coach/Shot Put and Discus Throw Specialist

Originally from Coventry, Matt learned the meaning of hard work at an early age growing up on a small ranch owned by his father and mother. Hauling 50 and 100 pound bags of grain, cutting and stacking firewood, loading hay bales, and walking with full 10 gallon buckets of water quickly became part of his daily chores.

After playing many traditional sports like basketball, baseball, and soccer while growing up, he fell in love with track and field his Freshman year at Bishop Hendricken High School. Matt was a member of three indoor and four outdoor track teams at Hendricken and was named captain of his Senior indoor and outdoor track teams. He continued his track career at Stonehill College for another four indoor and four outdoor seasons being named a captain his Junior and Senior year. At one point, Matt held every school throwing record at Stonehill except javelin. He was a conference champion in the shot put and discus. His senior year Matt was the highest ranked Division II discus thrower in New England. Between his high school and collegiate track career, Matt has thrown every implement; Indoor and Outdoor Shot Put, Discus, Hammer, Indoor Weight, and Javelin.

After graduating in 2002, Matt began working at M-F Athletic Company and Perform Better in Cranston. While at M-F, he quickly became the go-to person for everything involving the throwing events and training for track and field. He helped design two models of standard indoor throwing weights and the New Tungsten Indoor Throwing Weight. He also worked closely with manufacturers, Olympic athletes, and high level coaches to design the Pro Line Tungsten Indoor Shot Put. Matt also worked with shoe designers at New Balance to redesign their Glide shot put shoe and Spin hammer/discus shoe. He has spoken to thousands of coaches and athletic directors at many of the largest state and regional coaching clinics around the U.S. on topics such as functional training, kettlebell training for athletes, proper active warm-up, mobility drills, and proper technique in the various throwing events. Articles written by Matt have appeared in coaching magazines, books, and websites around the world. Matt is the former director of Bill Falk’s overnight throws camp at Rhode Island College and is a member of the National Throws Coaches Association and the National Pole Vault Coaches Association. He is a certified kettlebell instructor. Matt is constantly investing in his coaching and training education to bring the latest techniques to the athletes he trains.

Matt decided to leave his position at M-F in 2009 to pursue his love of training athletes and opened Primal Athlete Training Center. Matt has an aggressive, blue-collar style to his training that improves strength, endurance, and explosive power in all athletic movements.

Matt is a life long RI resident, a dedicated husband, and in April of 2010 became a dad for the first time.




Joe Pascone – Strength and Conditioning Coach/Hammer Throw Specialist




When I was in High School, I broke my foot and lost the final 3 months of my Senior Outdoor Track season. I suffered a stress fracture in the fifth metatarsal of my right foot, the break occurring in the slow healing “dry” bone portion, while simply landing from executing a reverse in discus. I barely managed to heal in time to walk across the stage with my graduating class and almost required surgery. 
The reason I broke my foot? To teach me this lesson: That which is often perceived as simple is not, and furthermore, it most likely requires a concise application of understanding, hard work and perseverance in order to achieve the most mundane of successes.
My learning effectively stalled until 2007, when I returned to coaching the throws at Classical High School and fell in love with the complexities of developing an athlete to their true potential. Since then, I have had the privilege of coaching a multitude of Nationally ranked Weight and Hammer throwers, ranging from National Champions, All-Americans, Scholastic All-Americans and State Champions, as well as a Special Olympian, while also coaching a range of successful throwing athletes in Shot Put and Discus. During these past 5 years of coaching, learning and throwing, I searched high and low in order to gleam the understanding required to simply explain tremendously complex ideas. I did this because I love track and field like no other sport, particularly the hammer. Hammer is the most technically challenging track and field event, akin to hurdling while remaining upright, and is poorly understood because Russian, West German and European systems never migrated en masse to America. I have learned those systems, understood the aim behind those systems and developed a training methodology that is guaranteed to improve your PR. Yes, GUARANTEED.
And if that wasn’t enough, I also happen to know various Olympic techniques for muscular development, health improvement and peak performance in athletes. Come to Primal. I will make you better. It’s that simple.


Dan Freeman – UNC Charlotte – Javelin Throw Specialist


- Throwing Javelin for Over 9 years
- Bests of 50ft in shot put 197ft in javelin
- Multiple All State, All Class, All Division Accolades
- Ability and knowledge on how to Rehab and Prehab Injuries due to his own past injuries.
—>Exercise Science Major, Knows how to care for and prevent injuries, also has a specific understanding of how the bodies functions
- Spent the 2011-2012 Track and field Season rehabbing and learning as an understudy to his past coach Kevin Fitzpatrick (who learned under legendary University of Tennessee Coach Bill Webb) and now under present coach Kyle Helf (who learned under Olympic Shot Put and University of Georgia’s Coach) Don Babbit.
- Collegiate scholarship athlete at UNC Charlotte, Division 1, Conference USA Affiliate
- Experienced many coaches, many throws camps, and has throwing contacts all over the world
- Very able to do recruiting for athletes for aspiring collegiate throwers
- Knows first hand the specifics of what College Coaches want, need, and scholarship opportunities