Matthew Ellis – Owner – Head Strength Coach

Coach Matt Head Shot

After playing many traditional sports like basketball, baseball, and soccer while growing up, Coach Matt fell in love with track and field his Freshman year at Bishop Hendricken High School. Matt was a member of four indoor and four outdoor track teams at Hendricken and was named captain of his Senior indoor and outdoor track teams. He continued his track career at Stonehill College for another four indoor and four outdoor seasons being named a captain his Junior and Senior year.


After graduating in 2002, Matt began working at M-F Athletic Company and Perform Better. This is where his practical education and love of coaching, strength training, and helping athletes started to flourish. Matt decided to leave his position in 2009 to pursue his love of training athletes and opened Primal Athlete Training Center. Matt has a blue-collar, back-to-basics style to his training that improves strength, speed, and explosive power for all sports.


In addition to owning and training athletes at Primal, Matt has spoken to thousands of coaches and athletic directors at many of the largest state and regional coaching clinics around the U.S. on topics such as strength training, peaking athletes for the championship season, proper active warm-up, mobility drills, and proper in-season and off-season training. Articles written by Matt have appeared in coaching magazines, books, and websites around the world.


Matt is a life long RI resident, a dedicated husband, and is the dad to two wonderful boys, Will and Jake as well as a tubby English Bulldog named George.


Becca O’Donnell – Strength and Conditioning Coach

Becca Head Shot

 Coach Becca is our first full-time assistant coach at Primal and that position is well deserved. Coach Becca graduated with her BS in Kinesiology from the University of Rhode Island in May 2018. While at URI, Becca was captain of the varsity indoor and outdoor track and field teams her senior year, she was an all A-10 triple jumper, earned All New England awards, and holds the 4th longest triple jump in URI history.


Most impressive about Becca’s college career was that she earned her college scholarship after being a walk-on athlete her freshman year. Even though Becca was an All State long jumper while attending Pilgrim High School, she still needed to work hard and prove to her college coaches that she deserved to be on the team and deserved her scholarship.


Becca’s relationship with Primal actually started back in 2013 when she started training here to prepare for her senior high school indoor and outdoor track seasons. She continued to train at Primal during college and even did her internship at Primal in the Fall of 2017.


Besides training and coaching at Primal, Becca has helped coach the Narragansett Middle School track and field team, the Pilgrim High School track and field team, coached at the annual URI Youth Clinic, and has tons of experience helping coach at youth gymnastics camps around Rhode Island.


We are so happy Becca has found a home here at Primal and found her love of coaching athletes to reach their full potential.


Damian Perrotta – Strength and Conditioning Coach

Damian Incline Bench

Damian grew up in North Providence and graduated from LaSalle Academy in 2013. Damian went on to graduate from the University of Rhode Island with his B.S. in kinesiology in 2017 and is currently in the masters program at URI to become a Phys Ed teacher.


Damian knows the ups and downs of middle school and high school sports first hand. Damian started his coaching career as a volunteer assistant wrestling coach at Wickford Middle School. He is now the head wrestling coach at Lincoln Middle School. Damian wrestled for 8 years making All State his senior year as captain of the LaSalle wrestling team. In addition to wrestling in high school, Damian also played Lacrosse at LaSalle for 4 years and was part of two state championship teams.


From his coaching duties at Lincoln, training at Primal, and now teaching Phys Ed at the elementary and middle school levels, Damian has found his true passion for coaching and training young athletes. His favorite thing about Primal is helping young athletes step out of their comfort zones through their training to achieve goals they never thought possible.

Coaches Damian Ahnise Becca

Damian and Dom

Damian and Caleb

Damian Dan Christina

Matt and Donna

Matt and Emily

Matt Katie Damian Ahnise

Primal Shoes

Sarah and Katie